Interviews
What’s Your Brand’s Perceived Value?
Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.
Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.
With the UAE’s economy opening up and mobility once again on an uptick post-pandemic, Udrive, the app-based pay-per-minute car rental service, is accelerating its growth — by doubling its fleet size over the next 3 months and targeting 500 per cent revenue growth in the next 12 months — as it looks to continue disrupting […]