Digital Stallions Forum UAE was founded in May 2020 with a simple goal – Bring together members that matter. The BFSI Digital Stallions Forum, India’s premier and exclusive network for Chief Marketing Officers and Digital Marketing professionals, launched its first Middle East chapter as Digital Stallions Forum UAE, in the United Arab Emirates in May […]
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states that advertisers will lose more than $23 billion globally to ad fraud in 2019. There are very few steps like ads.txt taken to ensure ROI for marketers who are spending billions. […]
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the globe haven’t been the same. “25 May marks the anniversary of Europe’s new data protection rules, the General Data Protection Regulation, also widely known as the GDPR,” Andrus Ansip, Vice-President for […]
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill? Content is now at the heart of any marketing strategy. A marketer must build a relationship with the target audience and prospective buyers to achieve the long-term goal of reduced marketing cost and increased customer […]
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools based on conversational AI, businesses are augmenting their sales efforts and improving lead generation. With Artificial Intelligence (AI) bridging the gap between potential customers and business enterprises, conversational AI has taken […]
