Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]
Businesses are increasingly relying on sentiment analysis tools to determine their brand worth and tailor customer experiences. What aspects of banking do customers despise the most? A bank in Johannesburg was deeply worried about its value perception in the highly competitive market and leveraged Repustate’s AI-powered sentiment analysis API to derive data from two […]
Ad verification company Integral Ad Science (IAS) released new research about US Twitter users and their sentiment towards contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. […]
Twitter has launched a new podcast that will provide new insight into how the company utilises user research and understanding to advance its systems, which could highlight some interesting use cases on Twitter data, and improve users’ platform understanding. Having a better understanding of how Twitter uses data insights to, say, improve its algorithm, and/or […]
Twitter Inc said it will introduce a new feature to let users charge admission to their live audio chat rooms in its “Spaces” feature, as the social media company seeks to court more content creators. Until now, only some users who were part of Twitter’s pilot testing were able to host their own Space. Starting […]
Twitter delivered a surprise for Africa when it said it was establishing a regional headquarters in the West African nation of Ghana, triggering a vigorous debate about the business environment for technology start-ups across the continent. For the social media giant, its decision was based on shared values – Ghana supports “free speech, online freedom, […]
Clubhouse has raised a Series C funding round, reportedly valuing the company at $4 billion. Clubhouse said the new round of financing was led by Andrew Chen of Andreessen Horowitz, with participation from DST Global, Tiger Global and Elad Gil. This round means Clubhouse has tripled the valuation it attained in January when Andreessen Horowitz […]
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
Twitter is where people go to see and talk about what’s happening in the world. It’s where writers, experts and curators – from individual creators to journalists to publishers themselves – go to share their written work, spark meaningful conversations and build a loyal following. These writers and long-form content curators are a valuable part […]
