Twitter recently launched a new test of a reformatted Explore tab, which displays tweets in a full-screen, vertical scrolling format. This is part of the company’s long-term plan to make personalised recommendations and find more interesting content on the site. The display is pretty much exactly TikTok, with a Twitter navigation bar at the bottom. […]
TRADERVERSE, a next-generation intelligent social trading platform, has launched its Twitter, Telegram, and Discord channels in a bid to position itself as the leading social universe for stock and crypto traders. Built for traders by traders and already attracting some of the world’s top trading influencers to its doors, TRADERVERSE’s goal is to to empower […]
Twitter launches an online shopping initiative that includes livestreams, and Walmart is already on board as the first retailer to try out the platform. Walmart and Twitter will co-host Cyber Deals Sunday stream event on Twitter, during which viewers can follow along with a live broadcast, shop featured products through Twitter’s Shop Tab and post […]
Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]
MENA marketing professionals are expecting growth in their mobile budgets. MMA conducted a survey with WARC to showcase the region’s mobile marketing strategies Increased focus on agility and effectiveness has been a key lesson for marketers in the last year, and brand awareness has turned out to be the most common objective when running mobile […]
Twitter has rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future eCommerce features. The new features come as Twitter is pushing to grow its performance advertising business, a strategy that aims to quickly generate sales, and constituted […]
With Omnipod you don’t need to think of yourself as a podcaster, you just need to record a few minutes and hit publish. Just like with blogs, most people find it too complex and time-consuming to get in the game of podcasting. It requires equipment, dedication and a huge time commitment to call yourself a […]
From professional profiles to joining the NFT bandwagon, Twitter is hoarding news headlines with their recent announcements. Professional Profiles is a new tool on Twitter that enables businesses, publishers, developers, and creators to have a unique and clearly defined presence on the platform. With the profile, one can add legitimacy to their business’ presence on […]
With a wide assortment of NFTs gradually infiltrating all social media apps, several platforms are now looking to lean into the trend, either by facilitating NFT display, or by creating their own digital artworks for sharing within their communities. And now, TikTok is taking another approach to the digital art trend, with the launch of […]
After months of testing, Twitter has officially launched its new ‘Super Follow’ option, with selected creators who can charge a monthly fee for exclusive, extra tweet content for their biggest fans. The addition could provide more incentive for Twitter’s most popular creators to become even more active on the platform and establish more reliance on the […]
