TV advertising

With its new AI-powered video generator, currently in beta, brands can upload their existing marketing materials or website content onto the Universal Ads platform to begin their ad creation.

By streamlining operational processes, including trafficking, inventory management, and partner workflows, Swivel enabled Telly’s team to shift focus toward strategic initiatives and advertiser success.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.

LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]