TransUnion

The VideoAmp platform generates tactical recommendations for media plans based on measurement data.

Real-time actionability around that data is highly limited if the data is bad, says Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company. Sixty or 70 per cent of data will go out of date within six months. Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company, shares his […]

TransUnion announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles. Brands and agencies can now access audience insights from Epsilon’s top-ranked consumer database of 250 […]

Acxiom, a customer intelligence company, is partnering with TransUnion via the TruAudience Data Marketplace, enabling companies to use Acxiom’s marketing audiences across the streaming media ecosystem. With Acxiom audiences in the TruAudience Data Marketplace, advertisers can fine-tune their digital audience strategy in new environments, like connected TV, audio, and gaming. Acxiom has addressable marketing data […]