In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Toyota Launches AR Experience For Toyota Crown Toyota has […]
Shoppers can customise, explore and test drive the new model virtually via an app-free WebAR platform Toyota has launched an AR experience for US car buyers interested in the latest model of the Toyota Crown. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to […]
Collision Assistance, a just-in-time support service, is now available to drivers within the Toyota and Lexus mobile app. Toyota and Lexus drivers now have a new assistance service available to them in the moments following a collision. The feature within the Toyota and Lexus Owners Apps offers guided instructions to help drivers navigate a post-collision […]
