Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
From the hashtag #TikTokMadeMeBuyIt to new in-app shopping functionality, TikTok is pushing hard into eCommerce. This focus on eCommerce isn’t surprising as the social platform experienced a 553 per cent increase in shopping in 2020, according to data compiled by Bazaarvoice. But despite the tremendous growth, there are still a lot of untapped eCommerce opportunities […]
TikTok and Instagram Reels have become a go-to marketing strategy in social media. Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
