AlikeAudience has announced its integration with Unified ID 2.0, the ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies. Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open internet. Initially developed by The Trade Desk, Unified ID 2.0 has received support […]
TLDR: FLoC, according to Google, “is a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Over the years, customer data […]
Google has updated the schedule for its introduction of “Privacy Sandbox” browser technology and the phasing out of third-party cookies. The new timeline has split the bundle of technologies in the Privacy Sandbox into five phases: discussion, testing, implementation in Chrome (called “Ready for adoption”), Transition State 1 during which Chrome will “monitor adoption and […]
Global information services company Experian has partnered with leading news publications The Independent and The Evening Standard to use a new industry-leading solution that will future-proof digital advertising revenues and increase audience addressability at scale. The new partnership will see the publisher use Experian Match, a first-to-market privacy-centric solution, which removes the need for registration […]
Google has delayed its major Privacy Sandbox change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money. The Privacy Sandbox initiative aims to create web technologies that both protect people’s privacy online and […]
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for […]
As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media […]
Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising […]
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone. That’s making it more difficult to run advertisements […]
