Target

aytm (Ask Your Target Market), the consumer insights platform has announced the launch of their state-of-the-art Agile Shelf Test. aytm’s Agile Shelf Test simulates in-store and eCommerce shopping experiences, allowing respondents to interact with products and make purchase decisions. Brands can now get the feedback they need to drive product innovation and marketing excellence without […]

Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands.  Why the Sudden Interest? Cable TV entered the living room after the […]