T-Mobile

Vistar Media's new capability enables advertisers to connect with audiences through a precise and durable approach at greater scale, reflecting real-world movement patterns.

T-Mobile announced the acquisition of Octopus Interactive, the network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing […]