supply-side platform (SSP)

Google has authorised use of Lotame’s Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers to 41 SSPs, including OpenX, PubMatic, Sovrn, Smart AdServer, and Sharethrough. Launched in late 2020, Panorama ID is an identity […]