Study

Invoca Study found that fewer than 25 per cent of consumers think chatbots and voice devices offer the emotional support and personalised experiences they need during stressful purchases.  AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 per cent of businesses already use or plan to use chatbots by 2020. […]

Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past one year. The third annual State of Email Security Report, by Mimecast, reveals an increase in targeted attacks like impersonation fraud, spear phishing and business disrupting ransomware. The report includes insights from 1,025 global IT […]

Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]