62 per cent of respondents believe AI will help drive efficiency, competitiveness 31 per cent believe a lack of skilled personnel is the greatest barrier to AI implementation An EY study of US CEOs and business leaders reveals that most executives recognise the value of artificial intelligence (AI), with 84 per cent believing that AI […]
Outbrain, the world’s leading discovery and native advertising platform for the open web, released the full results of its recent native advertising omnibus survey. The survey, which focused on how consumers feel about native advertising across social platforms and media publishers. Segmented by different age groups (Millennials, Gen-Xers and Baby Boomers), participants were surveyed on […]
Totango, the leader in customer success for the enterprise, released preliminary findings from the 2019 State of the Customer Success Industry and Salary Report. The report revealed that the customer success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise’s business success. […]
People use digital assistants to help with basic tasks and questions, but some don’t use the devices frequently, indicating lost opportunities for improved efficiency. While some people raise concerns about recent privacy scandals, they are still willing to invest in digital assistants like Amazon Echo. Nearly half of people (48 per cent) currently own a […]
It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]
IBM Security announced the results of its annual study examining the financial impact of data breaches on organisations. According to the report, the cost of a data breach has risen 12 per cent over the past five years and now costs USD 3.92 million on average. These rising expenses are representative of the multiyear financial impact […]
4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing […]
Only 36 per cent of Gen Z (ages 13-17) use Facebook at least once a week, compared to 87 per cent of millennials, 90 per cent of Gen X, and 96 per cent of baby boomers, according to a survey of social media users in the US. Facebook is generally considered the pinnacle of social […]
Invoca Study found that fewer than 25 per cent of consumers think chatbots and voice devices offer the emotional support and personalised experiences they need during stressful purchases. AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 per cent of businesses already use or plan to use chatbots by 2020. […]
Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past one year. The third annual State of Email Security Report, by Mimecast, reveals an increase in targeted attacks like impersonation fraud, spear phishing and business disrupting ransomware. The report includes insights from 1,025 global IT […]
