strategic analysis

Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]

For those who are new to the e-commerce business, choosing between a hosted and self-hosted platform can be a fundamental challenge A major hiccup that has troubled SMEs for years is the popularity of eCommerce platforms like Amazon. Consumers prefer to purchase from such them rather than turn to individual websites whose innovations and quality […]