StackAdapt

The enhanced partnership gives B2B marketers direct access to Bombora’s B2B digital audiences, empowering them to increase campaign efficiency, targeting, and conversion.

The strategic alliance will enable StackAdapt buyers to reserve OOH inventory on the StackAdapt platform for omnichannel campaigns months in advance, starting with Branded Cities’ large-format, high-impact displays.

By making broadcast radio inventory available programmatically, StackAdapt enables advertisers to reach listeners wherever they are, combining the scale and familiarity of AM/FM radio with the precision and flexibility of digital media.

The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.

Now with Invoca, agencies and marketing teams can quantify the impact their CTV, linear TV, and online video campaigns have on leads, appointments, and sales.

By simplifying data discovery, mapping and activation into a unified process, StackAdapt’s Snowflake Native App gives teams greater control, faster execution, and more meaningful outcomes.

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale.

Through this partnership, retailers and brands of all sizes can now access a fully integrated retail media solution that removes technical barriers and enhances campaign efficiency.

The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.

The B2B solution enables users to target high-value audiences based on account lists and firmographic and persona-level data. StackAdapt, providers of a self-serve programmatic advertising platform, introduced a self-serve, in-platform B2B solution for account-based marketing targeting and measurement,  It enables users to target high-value B2B audiences based on account lists and firmographic and persona-level data. […]