To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.
The marketing technology landscape in the region and globally is at an inflection point, with a renewed focus on customer privacy and the deprecation of the third party cookie. Vibe Martech Fest prepares marketers to build future-proof strategies.
Sipho Sepeng, Digital Customer Experience Design Lead at Nedbank, shares insights on aligning marketing and customer experience with digital evolution.
Global marketing and technology experts will take the stage at Vibe Martech Fest to speak about how to best adopt technology solutions to deliver customer-centric strategies in the emerging digital economy Vibe Martech Fest – the region’s biggest marketing and technology summit will take place on July 26 – 27, 2023, in Cape Town, South […]
Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will shift away from apps and move towards progressive web apps (PWA). Although it is technically a website, it functions like an app that is more seamless and cost-effective,” said Peter […]
Several SA businesses across industries work on innovative tech solutions for enhanced CX, higher ROI, and global expansion. Innovation will aid South Africa’s economic growth, said science and innovation minister Dr Blade Nzimande, who was recently on a week-long visit to Silicon Valley. According to the minister, over two-thirds of South African businesses are innovation-active. […]
GE Healthcare and Kenya-based startup Afya Rekod have announced a strategic collaboration that seeks to transform care delivery through improved access to personal health data in Kenya, Nigeria, and South Africa. The partnership will give patients an accessible record of their own health history, including radiological images, by enabling hospitals and diagnostic centres to host […]
OP Retail, a Chinese retail solution provider is extending its business globally after the round B financing. According to OP Retail, it has already entered 30 countries and will mainly aim at markets in South Africa, UAE, Singapore, the United States and the United Kingdom. Jayson Zhou, the founder of OP Retail, believes that the […]
In South Africa, marketing technology is a relatively new sector but changing rapidly. It can be overwhelming for marketers who need the knowledge and guidance of specialists to implement the right options at the right time. The South African market has been divided into full-service and specialist agencies for some time now. While the list […]
Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
