The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand. Did you know from its founding in 1932 until 1998, Lego had never posted a loss? In the late 90s, it struggled to compete for children’s attention, as they were over-engrossed in video games. In early 2000, […]
As gaming advertising takes centre stage, companies are now developing new measurement tools and metrics to increase brand confidence Recently, Microsoft and Sony announced plans to develop in-game advertisements for Xbox and PlayStation, their respective gaming platforms. Microsoft plans to implement the in-game ads for its fleet of popular free-to-play games on Xbox, like Fortnite, […]
The proposed takeover of video game company Activision Blizzard, the maker of Candy Crush and Call of Duty videogames, by Microsoft would make the software giant the world’s third-largest gaming company by revenue, after Tencent and Sony. Microsoft plans to buy the powerful, but troubled video game company, for nearly $70 billion. It’s the biggest […]
Jaguar Land Rover has announced the appointment of Lennard Hoornik as new Chief Commercial Officer. Hoornik will begin his new role with immediate effect, helping to drive innovation within Jaguar Land Rover, and realise the potential of the business’s Reimagine strategy. Hoornik will be responsible for all global sales and marketing activity on both the […]
A unit of Sony Corp has made a minority investment in Discord Inc as part of a deal to tie in the messaging platform with the consumer electronics company’s PlayStation gaming division. The deal, announced by Sony Interactive Entertainment Chief Executive Officer Jim Ryan, comes after Reuters reported last month that Discord had ended sale […]
