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95 per cent of CMOs Believe Their Company Should Take the Lead in Solving Key Societal Issues
New Research Reveals Misalignment of Consumer Expectations of Brands Versus the Actions Brands Have Taken According to Gartner’s survey, ninety-five per cent of chief marketing officers (CMOs) believe their companies should take the lead in finding solutions to critical societal and cultural issues. Gartner surveyed 381 CMOs and senior marketing executives during September and October […]
