snowflake

Snowflake and Acxiom are building a secure, AI-powered marketing infrastructure to help brands modernise data practices, eliminate silos, and unlock real-time personalisation at scale.

Sense can plan and run complex analysis workflows, tailor insights to business goals, and deliver recommendations for content, design, and conversion optimisation.

Marketers will be able to deliver refined targeting and increased personalisation, while sending performance data back to Snowflake for deeper analytics.

Marketers can now access their audiences directly from within the Snowflake AI Data Cloud, providing a unified approach to audience targeting.

Precisely Geo Addressing for Snowflake offers capabilities to verify, standardise, cleanse, and geocode addresses with precision.

By integrating OpenAI’s models into Cortex AI via Azure OpenAI Service, Snowflake ensures strong data governance, access controls, and monitoring.

Zero Copy Integration, Powered by Snowflake, will enable joint customers to capture advanced content engagement data.

With Cortex Analyst, users can ask questions in plain English and get trusted answers in real time, eliminating the need to rely on analysts or sift through BI reports.

The collaboration bridges Salesforce and Snowflake data to give companies insights into customer behaviour, market trends, and operational efficiency.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.