snowflake

With Cortex Analyst, users can ask questions in plain English and get trusted answers in real time, eliminating the need to rely on analysts or sift through BI reports.

The collaboration bridges Salesforce and Snowflake data to give companies insights into customer behaviour, market trends, and operational efficiency.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Companies will now be able to use their own data to train new AI models to gain an advantage in business without risking losing control of it.

Joint customers will be able to set up their Gong Insights instances without code. 

LiveRamp will allow joint customers to easily activate hundreds of marketing and media destinations directly from Snowflake. LiveRamp announced that it has expanded its partnership with Snowflake, the data cloud company, to upgrade its product capabilities built natively on Snowflake and increase data connectivity for next-generation, post-cookie marketing in the cloud.  By building LiveRamp’s data […]

Using Acxiom’s new offering, companies can control which data comes in, how it’s linked to other data, and grant permission on how it’s used. Acxiom, a customer intelligence company, has launched a public, cloud-based data clean room built with Snowflake, the data cloud company. This offering allows users to share data with partners and platforms […]

Acquia CDP supports composable data strategies with expanded integrations and more ways to access analytics and insights Acquia, the open digital experience company, introduced enhancements to its customer data platform (CDP) that deepen support for enterprise marketing teams. The new capabilities expand how marketers and data scientists can work with information managed by Acquia CDP […]

ChurnZero and Snowflake give users more insight to keep customer accounts healthy, with no developer resources required on the user’s part. ChurnZero has integrated its customer success platform with Snowflake’s Data Cloud allowing users to sync data from Snowflake directly into their ChurnZero dashboards, giving them a single source of information on accounts, contacts, events, […]

Advanced advertising company OpenAP has formed a strategic partnership with data cloud company Snowflake to create a clean room facility in which TV networks, advertisers and media buyers can share data in order to better target and measure campaigns. The OpenAP Data Hub is being developed in stages with an initial rollout set for the […]