Snowflake Adds Retail Data Cloud To Optimise Operations For Retailers
Snowflake, the data cloud company, launched the Retail Data Cloud, which unites Snowflake’s data platform, partner-delivered solutions, and industry-specific datasets. The Retail Data Cloud empowers retailers, manufacturers, distributors, consumer packaged goods (CPG) vendors, and industry technology providers, to leverage their own data, access new data, and seamlessly collaborate across the retail industry. Together, Snowflake and […]
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Snowflake, the data cloud company, launched the Retail Data Cloud, which unites Snowflake’s data platform, partner-delivered solutions, and industry-specific datasets.
The Retail Data Cloud empowers retailers, manufacturers, distributors, consumer packaged goods (CPG) vendors, and industry technology providers, to leverage their own data, access new data, and seamlessly collaborate across the retail industry. Together, Snowflake and its ecosystem of partners are able to drive business agility, deliver exceptional, personalised customer experiences, and optimise operations for businesses across the sector.
With Snowflake’s Retail Data Cloud, businesses can:
- Integrate all of their data virtually regardless of source, speed, or format, and operate from a single source of truth
- Enable regulatory compliance through data governance with a suite of easily managed security capabilities including data clean room functionality, auditability features like double-blind joins, restricted queries, centralised RBAC, and row/columnar level obfuscation that enable data to be shared without movement and risk of revealing PII
- Optimise operations with elastic performance, scaling up to meet the analytics needs during seasonal peaks and down to improve efficiencies and profitability
- Seamlessly share data across their ecosystem in near real-time across three major public cloud platforms
- Leverage industry-specific, pre-built solutions created by Snowflake’s network of partners, from standard data models to AI/ML-powered insights, to reduce time to value and increase the impact of their investments
Customer use cases include:
- 51° – The retail data science, insights and media company, leverages Snowflake to enable secure data collaboration between 84.51° and consumer packaged goods (CPG) clients, agencies and publishers to create more personalised and relevant consumer experiences. The 84.51° first-party transaction data includes 60 million Kroger loyalty card members available in the 84.51° Collaborative Cloud.
- Albertsons – The grocery retailer is leveraging the Retail Data Cloud to bring data from their more than 2,200 store locations together for a single, unified view that will help them better serve their customers.
- Kraft Heinz – The Kraft Heinz Company is a leader in digital technology, having built an advanced cloud data platform within Snowflake’s Retail Data Cloud that has allowed it to increase its pace of innovation, react faster to changes in the marketplace, and further its purpose to “make life delicious.”
- Rakuten – The electronic commerce and online retailer uses Snowflake to scale business operations in North America and to provide secure, near real-time data access to vendor and merchandising partners.
“As a global CPG company, the ability to quickly respond to changes in the marketplace has been essential to how we optimise operations during periods of uncertainty,” said Jorge Balestra, Global Head of Machine Learnings Operations at Kraft Heinz.
“Snowflake’s Retail Data Cloud enables us to tie together data from numerous sources on purchase orders, inventory, and manufacturing, as well as collaborate on data in virtually real-time with partners like Albertsons, all in one place for end-to-end supply chain visibility that leaves zero ambiguity in our business. Snowflake has been vital to Kraft Heinz digital transformation and is enabling us to now focus resources on innovation for our customers.”
“This package of joint solutions to the Retail & CPG industry in Snowflake’s Retail Data Cloud can fuel the next wave of transformation by providing the data access, governance and sharing required to activate data and drive business value,” said Rosemary Hua, Retail and CPG Industry GTM lead at Snowflake.
“Retailers and CPGs can now connect with partners and each other in the Data Cloud to take data-driven action and better serve their customers in a rapidly changing environment.”
