shopping behaviour

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

There has been innovation in the home delivery mobile app space in South Africa. Murat Yoldas Ertugrul, VP MEA, Emakina, talks about how South Africa has seen a significant increase in online shopping across all categories and why adopting marketing technology solutions is crucial to the survival of brands. Emakina uses data-driven insights to increase […]