11 hours agoPeople may follow a hospitality brand because of a beautiful beach or an attractive offer, but they remain connected because of how the brand makes them feel, says Nina Mohamed, Cluster Director of Marketing & Communications at Mövenpick and Pullman Resort Al Marjan Island.
12 hours agoThe joint Adobe x Merkle partnership will show how agentic AI, data, and design are reshaping shopping journeys and CX across the Middle East.
15 hours agoRather than leaving advertisers to guess where their ads are appearing, Similarweb’s AI Ads provides a direct look at what's winning placement.
2 days agoSynthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.
2 days agoNew MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.
2 days agoCombined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.
2 days agoThe new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.
