Share of Voice

Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee, someone in need received life-saving water, or if every book an author sold resulted in the planting of a sapling, or if every time you used Zoom, a child in need […]

TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]