Discovery and decision-making are moving beyond traditional search, but without a clear measurement layer, brands lack the visibility needed to fully understand performance or invest confidently in this emerging channel.
Powered by Conductor’s unified data engine, AI Search Performance connects AI visibility with the content driving citations, the audiences interacting with that content, and the competitive landscape shaping the conversation.
As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.
As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.
Are vanity metrics throwing off your content marketing plan? Global martech leader Neil Patel takes on the big mistakes that marketers make with martech investments, choosing the right influencers, using real-time data and more… Neil Patel needs little introduction in the marketing community. He is a New York Times Bestselling author for his 2016 release […]
You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]
Breadcrumb navigation is a way to show your users where they are and how they got there. It’s an essential part of SEO and shouldn’t be overlooked Remember Hansel and Gretel’s story of leaving breadcrumbs so they could find their way home if they got lost? Unluckily, birds ate the breadcrumbs. But thankfully, the internet […]
The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO and SEM expertise, in a move that continues to expand the agency’s digital strategy and healthcare marketing services. Over the past four years, Spot On has partnered with Smart Traffic Consulting on a project basis, frequently working jointly on SEO optimisation, site […]
DemandJump, the marketing strategy platform that powers first page rankings and better digital outcomes, announced the acquisition of Metonymy Media. The acquisition will accelerate DemandJump’s development of a Centre of Excellence for content that powers more first-page rankings, qualified traffic, leads, closed-won customers and decreased cost per lead for companies across the globe. Metonymy Media […]
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
