![Understanding Zero, First, Second and Third Party Data](https://martechvibe.com/wp-content/uploads/2021/04/Three-Two-One-Zero-Data-Liftoff.jpg)
Martech
Understanding Zero, First, Second and Third Party Data
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]