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Yext Launches Scout MCP and Scout API

Scout MCP and API join Yext's Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.

Staff Writer

40 minutes ago

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Zefr Deepens Meta Partnership, Bringing AI Pre-Bid Controls to Threads Feed

39 minutes ago The announcement marks a significant milestone in Zefr's mission to bring trusted, actionable brand suitability controls across the major social walled gardens.

Yext Launches Scout MCP and Scout API

40 minutes ago Scout MCP and API join Yext's Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.

WiseStamp Launches AI-Powered Email Signature Platform

41 minutes ago The AI offering includes AI Designer, Template Gallery, and an enhanced Signature Studio, bringing artificial intelligence into every stage of email signature creation, customisation, and deployment.

Topsort Introduces TikTok Offsite Ads

42 minutes ago New AI-native capability allows marketplaces to operationalise TikTok advertising through the same commerce media infrastructure already powering onsite retail media.

Why Marketing Measurement Feels Broken and How to Fix It

3 hours ago Marketing measurement has never been perfect, but today’s most successful teams are rethinking how they interpret data, combining MMM, LTA, and incrementality testing to build more reliable frameworks for business growth.

Skyword Introduces Category Authority Index (CAI)

a day ago Unlike traditional search metrics or AI search visibility metrics, CAI gives CMOs a single, board-ready score that quantifies their brand's authority in AI search and provides a clear roadmap to improve it.

Publicis to Acquire LiveRamp for $2.2 Billion

a day ago With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

MessageGears Launches AI Summarisation Capabilities

a day ago With AI-generated overviews of audiences, templates, workflows, and more by MessageGears, marketers spend less time decoding complex campaign components and more time executing.

illumin, Cint Bring Real-Time Insights to Programmatic Ads

a day ago By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

CaptivateIQ Introduces CaptivateIQ Agents

a day ago Alongside CaptivateIQ Agents, the company also announced CaptivateIQ MCP Server, which allows enterprise customers to securely connect CaptivateIQ's live compensation and planning data to any AI tool in their stack.