Digital spending is expected to surge further in the UAE and Saudi Arabia this month, with approximately 76 per cent consumers planning to buy more frequently online during Ramadan, according to a new survey. About 60 per cent of people surveyed in the two countries said they expect to buy groceries more often this Ramadan, […]
Saudi Arabia ranked second world-wide in the Global Ipsos Consumer Confidence Index for March 2021, which measures the current and future status of 23 global markets. Saudi Arabia scored 61.4 points in the Ipsos consumer confidence index, which is 15.7 points higher than the global average of 45.7 points. The kingdom was ranked after China […]
The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]
The strength and influence of Saudi Arabia’s economy in the world marketplace has grown exponentially during the past few decades. As one of the world’s fastest growing markets, the Kingdom is putting its best foot forward in globalisation. According to a 14-market study conducted by Ipsos and Facebook IQ focusing on consumer trends and habits […]
With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]
The Kingdom of Saudi Arabia is witnessing huge change and diversification from a natural resources-based economy to becoming a digitally-enabled trade, and an innovation hub powered by digital technology. It ranks third globally in terms of smartphone usage at 24.2m users, with almost three-quarters of the population using smartphones. It has over 19 million social […]
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill? Content is now at the heart of any marketing strategy. A marketer must build a relationship with the target audience and prospective buyers to achieve the long-term goal of reduced marketing cost and increased customer […]
