SAP Customer Experience

Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.

SAP SE  today announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider Emarsys enables businesses to engage more effectively and more personally with their customers.  Enhancing the SAP® Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will […]