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The Trade Desk Announces Galileo for Activating Advertiser Data
Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
