Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]
Salesforce recently announced new innovations that combine the power of Slack and Salesforce for teams to stay connected, productive, and get work done anywhere — with a single source of truth for their business. “Salesforce and Slack are creating the digital HQ to help every company adapt and get back to growth in this digital-first, […]
Salesforce recently announced Salesforce+, an all-new streaming service with live and on-demand content for every role, industry and line of business, all in one place. Salesforce+ includes live experiences, original series, podcasts, and other programming. With engaging stories, thought leadership and expert advice, Salesforce+ will illuminate the future of technology in the digital-first, work anywhere […]
“Digital transformation is more than a buzzword,” says Robbie Kearns, Senior Regional Vice President at Salesforce. In the Middle East, organisations that listen to customers and respond with empathy and understanding enjoy better business outcomes. In this interview, he speaks about how organisations can connect with customers at various touchpoints to become more resilient, enhance […]
Salesforce recently acquired robotic process automation (RPA) software provider Servicetrace, and will tuck the business into the MuleSoft business unit. Financial terms of the deal were not disclosed. This is technology M&A deal number 479 that ChannelE2E has covered so far in 2021. The Servicetrace acquisition, expected to close by October 31, 2021, potentially positions Salesforce vs. Automation Anywhere, UiPath, […]
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
Salesforce announced it has completed its acquisition of Slack Technologies, Inc. “We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblasing digital platform for the work anywhere world,” said Marc Benioff, Chair and CEO of Salesforce. “Together we’ll define the future of enterprise software, […]
ZoomInfo and LeanData, have announced a partnership and new integration. Marrying the strengths of each of their native Salesforce applications, this partnership delivers a seamless, elegant product experience for their joint customers. Enriching Salesforce records within LeanData’s sophisticated lead-to-account matching and routing flows with ZoomInfo data provides customers with the ability to deliver leads to […]
Datadog announced its integration with the Salesforce platform. This new integration provides Salesforce admins and security teams with the ability to detect and respond to suspicious behaviour through visibility into user, platform and API activity. Organisations increasingly use Salesforce as a core system of record, storing sensitive and business-critical customer, product and orders information. Datadog’s […]
Vonage announced that it has launched Vonage Contact Centre (VCC) for Service Cloud Voice, empowering customers to enhance the agent and customer experience with intelligent, omnichannel and global calling capabilities – all within Service Cloud Voice, powered by Vonage. Integrated directly with Salesforce Service Cloud, Vonage Contact Centre for Service Cloud Voice is currently available […]
