Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]
With the RollWorks and Outreach integration, B2B teams can prioritise engagement with prospects and take immediate action on critical contacts within target accounts. Account-based marketing platform provider RollWorks, a division of NextRoll, and outreach, a sales execution platform provider, announced an integration to improve prospecting, engagement, and forecasting. With the RollWorks and Outreach integration, B2B […]
Intent, advertising, and other forms of Account Based Marketing (ABM)engagement comprise nearly 90 per cent of priorities for B2B marketers Account-based marketing platform RollWorks, a division of NextRoll, announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals marketers rely on Account Based Marketing (ABM) […]
Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for HubSpot, delivering consolidated account-level visibility, all within the HubSpot interface. It enables B2B organisations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimised. RollWorks’ latest […]
Account-based marketing platform RollWorks, a division of NextRoll, celebrated continued momentum across its platform as the ABM provider high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalisation. RollWorks now supports LiveRamp’s identifier, RampID […]
Account-based marketing platform provider RollWorks has partnered with Drift in an integration that leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalised chat experiences in real time through Drift’s Conversation Cloud. Drift’s conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with […]
