Revenue Marketing

The partnership leverages ZoomInfo's data architecture with DemandScience's contextual marketing outcomes data to drive measurable business results.

The real signal isn't a blown SLA or a clunky handoff. It's what happens the moment a deal falls through. Marketing blames the nurture. Sales blames the lead quality. Both wave their data. Neither changes a thing, says Kevin Virsolvy, Senior Director, EMEA Marketing at Braze.

Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.