Return on Ad Spend

The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould. Their persona is tailored for a low-budget traveller seeking a comfortable solution. Their demographic is naturally young. They like to be reached through social media channels, and expect prompt responses. […]