Retail Media

Commerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.

The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.

Built on the foundation of Amaze’s recently launched proprietary DSP, the platform turns creator activity, storefront traffic, and transaction data into actionable audience targeting, media activation, and insight for brands and agencies.

The acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.

Built on Lifesight’s Unified Measurement OS, Mia allows marketing teams to interact directly with their performance data and receive smart recommendations based on unified measurement across online and offline channels.

The unified view that Similarweb Retail Intelligence creates is important as the AI-driven revolution continues to shape how consumers discover products and decide whether or where to buy them.

BEx provides real-time visibility across sales, advertising and inventory, providing greater transparency into brand performance

As a Salesforce-native solution, Revenue OS for Agentic Advertising combines Salesforce's reasoning engine with ADvendio's operational logic for intelligent action to fuel retail media growth.

The partnership between CMT and IPinfo underscores a growing industry recognition that trust in AdTech must be earned through measurable accuracy, not assumed through consensus.

Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned…