Retail Media

Digital out-of-home is evolving fast, blending programmatic buying, AI-driven creative, and retail media links. Rebecca Callaghan and Anu Bijoy explore how DOOH can balance ethics, privacy, and performance while embracing innovation.

Ecommerce brands using both platforms can now see Omnisend email and SMS results alongside the rest of their marketing data in Triple Whale – making it easier to understand what drives results, shifts budgets, and improves performance.

Through this new connection, PMG enables brands to integrate retail, marketplace, and digital commerce data directly into Alli — linking marketplace sales intelligence from platforms like Amazon directly to the point of media activation.

The new analytics product by Flywheel leverages Amazon’s unique shopping, streaming, and browsing signals to help brands measure, benchmark and forecast the long-term value of their customers on Amazon.

The Perion DOOH Player integrates seamlessly into its Ad Server, Header Bidder, and SSP, creating an end-to-end solution that replaces fragmented legacy systems.

The new MixIn solution, powered by Amperity and Criteo, changes that by linking verified in-store sales directly to digital campaigns, giving marketers a clear picture of impact across both online and offline channels.

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

With Xnurta Data Hub, brands can automate the export of campaign data and market insights directly into Amazon S3.

With its existing base of 25,000 advertisers and reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing outlets around the world.

By operating in clean rooms, both NIQ and Snowflake help customers ensure privacy is maintained, data is auditable, and measurement data leaves the clean room according to approved aggregation rules.