Retail Media

This acquisition reinforces Podean’s global position, adding substantial retail media and DSP sophistication as well as Ad Advance’s technology suite, Streamline.

The collaboration unites Xnurta’s agentic AI platform with Front Row’s full-service eCommerce growth capabilities, supporting brands globally.

The new solution connects Comcast’s premium video viewing data to Adara’s first-party booking data and revenue to deliver campaign insights and prove TV and streaming drive ROAS for advertisers.

The new Programmatic Advertising Platform unifies Amaze’s media buying infrastructure and creator data to unlock scalable targeting, cross-channel activation, and a new revenue stream.

Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned.

The acquisition of Reward directly strengthens Rezolve AI’s core Brain Commerce platform, embedding AI-driven discovery, engagement, transaction and loyalty into a unified operating model.

As part of the new partnership, client-focused CommerceIQ experts are joining the Acosta Group Connected Commerce team to accelerate the adoption and use of the CommerceIQ platform.

Audience Monetization helps organisations unlock incremental revenue by making high-quality, privacy-safe first-party data available to advertisers who increasingly rely on precise audiences to drive performance.

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.