Reddit

The Zefr-Reddit partnership gives advertisers greater confidence to reach highly engaged communities through advanced AI-powered contextual intelligence.

Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance.

Reddit launches a new host programme to help it find and nurture top conversational talent in the app. Reddit is inviting regular Reddit Talk hosts to take part in the program with the lure of rewards like: Your talks being promoted to relevant audiences at the top of Reddit, and being promoted on Reddit’s own […]

The New York Times has purchased Wordle for an undisclosed seven-figure sum. But what’s behind the popular word game’s success? If you have seen the 5×6 blocks of green and yellow boxes being shared by friends on your feed, then you are indirectly a part of the Wordle universe. If you are a crossword genius, […]

The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of the search engine market Looking to challenge Google, recently You.com, announced it is developing a more customisable search engine. Even venture capitalists who until now avoided backing Google competitors are now […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]