Reddit

The collaboration integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, positioning Reddit not just as a listening source but as a key analytical signal for Emplifi Fuel.

Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement.

Reddit launches a new host programme to help it find and nurture top conversational talent in the app. Reddit is inviting regular Reddit Talk hosts to take part in the program with the lure of rewards like: Your talks being promoted to relevant audiences at the top of Reddit, and being promoted on Reddit’s own […]

The New York Times has purchased Wordle for an undisclosed seven-figure sum. But what’s behind the popular word game’s success? If you have seen the 5×6 blocks of green and yellow boxes being shared by friends on your feed, then you are indirectly a part of the Wordle universe. If you are a crossword genius, […]

The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of the search engine market Looking to challenge Google, recently You.com, announced it is developing a more customisable search engine. Even venture capitalists who until now avoided backing Google competitors are now […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]