Brands that want to influence customer behaviour must begin with understanding it. Behavioural data is the gold standard because it’s a direct measure of what consumers care most about, says Patrick Fagan, a behavioural scientist and CX consultant.
Ogilvy has launched a dedicated experience lab called REALITY to explore and unlock brand applications of emerging technologies. Led by Dickon Laws, global head of innovation, the service will be an innovation translator, pathfinder and risk navigator service for clients. The new experience capability will focus on three key areas: Augmented Experiences – including AR […]
