We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]
Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus and Prada, stated a Brand Love report by Talkwalker, a consumer intelligence firm, and Hootsuite, a social media management provider. Each year, Talkwalker uses its consumer intelligence capabilities to analyse over 1,500 brands, to see which ones are the most loved. According to the […]
Optimising martech – managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]
A seasoned marketing professional with vast experience in the MENA region, Rami Deeb, who manages Talkwalker’s digital marketing efforts for the MEA market, talks about how social intelligence provides insight to predict consumer behaviour and the key challenges brands face today. Why is social intelligence becoming so important? Social media is a gold mine for […]
