Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create a data-driven sport & culture agency.
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
