programmatic advertising

By embedding commerce activation within existing programmatic workflows, Vudoo and PubMatic are making commerce-enabled advertising scalable, measurable, and accessible.

With this acquisition, Onetag has taken a step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.

As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.

The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimised marketplace for CTV advertising.

The invisible spend problem in performance advertising drains budgets as repeated clicks from returning users and scam ads inflate costs. Brands need user-level visibility and frequency controls to protect budgets, reach new audiences, and ensure true campaign efficiency.

Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.

Drive downloads and bookings for your taxi app with programmatic advertising and hyper-local geo-targeting. Learn how top ride-hailing companies leverage social media, local marketing strategies, and geofencing to connect with their target audience and establish a strong brand identity. As the competitive landscape of ride-hailing apps continues to evolve, staying ahead of the game requires […]

INEO Tech, the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a programmatic partnership with Broadsign, a platform provider for digital-out-of-home (DOOH) programmatic advertising. With this agreement, advertisers and media buying agencies who utilise Broadsign’s Reach platform will gain access and be able to purchase ad […]

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]

There are dramatic variances in rates of continuous play, driven by the combination of TV set model, streaming device, and publisher app being used. How does it affect advertising? Did you know that on an average, 8-10 per cent of overall streaming impressions were delivered when the TV was shut off? GroupM, WPP’s media investment […]