Google announced that it is introducing support for app-ads.txt in AdMob and Google Ad Manager. Google wants to encourage publishers to create an app-ads.txt file and publish it to the developer domain in App Store and/or Google Play store listings. This will help app publishers prevent their inventory from being spoofed by bad actors while ensuring advertiser spend […]
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]
Advertisers in the Middle East are mastering programmatic advertising and are reinventing the art of storytelling to create memorable brand experiences. In 2017, when Audi was about to launch its customisable vehicle, the Q2, the company decided to personalise its marketing. Audi worked with Google to analyse its key touch points about analytics. The data thus […]
