Programmatic Adtech

By partnering with Clinch, Agility will enable dynamic creative solutions that will elevate engagement and drive results for Agility’s advertisers.

As a part of update, The Basis media automation platform now benchmarks the performance of all major types of creative units based on proprietary KPI data from $5 billion in ad spend processed from the past five years from 25,000 brands.

Yahoo Creative accelerates programmatic technology to enhance real-time creative development with advanced AI and data.

While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]