programmatic

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget, and technical experience.

DV360 helps teams execute digital advertising campaigns, organise audience data, purchase inventory, and optimise campaigns.

Lyft StackAdapt tie up enables programmatic in-app ads for advertisers to engage consumers on the go.

Through this partnership, retailers and brands of all sizes can now access a fully integrated retail media solution that removes technical barriers and enhances campaign efficiency.

Octillion introduces a new bias towards quality media, helping advertisers and agencies curate impressions from publishers with better data practices.

The partnership leverages StackAdapt’s programmatic capabilities, enabling brands to build impactful campaigns across Bell Media’s inventory.

Smartly.io, providers of a cloud-based social advertising platform, has acquired Ad-Lib.io, a creative optimisation platform provider, extending its cross-channel reach from social to now include dynamic creative optimisation across programmatic, connected TV, and the entire Google ecosystem. Financial terms of the deal were not disclosed. With the acquisition, Smartly.io’s solution for social advertising will be […]

In an era where it is increasingly automated and digital, reaching out to target markets can be challenging for highly competitive industries such as the car dealership market For Al Masaood Automobiles, which continue to be among the region’s leading car dealers with outstanding sales records, it owes a key part of its success to […]

We are seeing ad rates fall across the globe. The latest figures from the end of March we have to hand from our ad partners show a 45% drop in eCPM from Italy, the most affected region. The UK is showing a 40% drop. The US is climbing with a 15% decrease YoY, and Australia […]