programmatic

This collaboration combines PubMatic’s AI-powered infrastructure and premium inventory, Untapped Growth’s collective buying power for independent agencies, and tvScientific’s patented performance TV measurement platform.

Conversion API and first-party data are becoming the foundation of smarter ad strategies, with AI optimisation enabling media buyers to improve targeting, efficiency, and ROI.

The collaboration brings together Airtory’s technology for building engaging rich media and video ad experiences with CultureSync Media’s knowledge in crafting compelling narratives that resonate with diverse and affluent audiences.

The integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience’s proprietary AI Audiences tool.

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget, and technical experience.

DV360 helps teams execute digital advertising campaigns, organise audience data, purchase inventory, and optimise campaigns.

Lyft StackAdapt tie up enables programmatic in-app ads for advertisers to engage consumers on the go.

Through this partnership, retailers and brands of all sizes can now access a fully integrated retail media solution that removes technical barriers and enhances campaign efficiency.

Octillion introduces a new bias towards quality media, helping advertisers and agencies curate impressions from publishers with better data practices.