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The features within Bloomreach Discovery will help ecommerce companies deliver more personalised, revenue-driving CX in the holiday season.

Heretto, the Content Operations Platform for Knowledge Management, announced the general availability of Heretto Deploy, the next generation of web publishing for knowledge, product, and learning content. This functionality is designed to ensure a highly personalised digital experience by dynamically delivering content to users anywhere on the web from a single source. Heretto Deploy is […]

TLDR: Marketing Mix Modelling (MMM) is a statistical analysis technique that lets marketers measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their objection. The insights help optimise ad spends and allow marketing teams to refine their efforts based on various factors that contribute to conversion or engagement