Procter & Gamble

Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]

Procter & Gamble reported its e-commerce sales grew 50 per cent year-over-year in its fiscal third quarter, according to an earnings report released in April. Net sales, an important measure of health for the packaged goods category, were up 5% per cent YoY to $18.1 billion. E-commerce now accounts for 40 per cent of P&G’s […]