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AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution
Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]
Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024. The tech giant explained its decision in a blog post, saying it received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies. “By Q3 2023, we expect […]
Google has updated the schedule for its introduction of “Privacy Sandbox” browser technology and the phasing out of third-party cookies. The new timeline has split the bundle of technologies in the Privacy Sandbox into five phases: discussion, testing, implementation in Chrome (called “Ready for adoption”), Transition State 1 during which Chrome will “monitor adoption and […]