privacy-preserving

AppsFlyer is collaborating with Intel to build the AppsFlyer Privacy Cloud, allowing multiple entities to bring their data together. The partnership is based on their business logic, guidelines, and privacy requirements while leveraging a privacy-preserving tech stack, including aggregated advanced privacy (AAP), aggregated conversion modelling (ACM), data clean rooms, privacy preserving cryptographic solutions, predictive analytics, […]

The ANA announced that it is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and to deliver an […]