predictive analytics

The Viafoura + Futuri partnership combines community insights with predictive analytics, enabling publishers to spot stories hours before they trend, surface untold angles, and create SEO-optimised multimedia content at scale.

Built on Keen’s Marketing Elasticity Engine, the Keen Planning Module equips agency teams to run dynamic scenario plans tailored to multiple KPIs, from revenue and margin to leads, traffic, and customer acquisition.

Riyad Khalil, Director - Middle East and North Africa, Adjust, talks about how predictive analytics, incrementality, and MMM form the new tech stack for marketers navigating rising acquisition costs and privacy-first regulations.

The new release in MarketSignals brings brand- and category-level insights to marketers seeking to optimise their strategies, conquer competitive challenges, and unlock growth across verticals such as retail, travel, insurance, and more.

Under Hahn Labs, Hahn’s predictive analytics division, brands have access to behavioural modelling, campaign intelligence, and the C-Suite Confidence Report, all solutions designed to measure return on marketing investments (ROMI).

Klaviyo's AI capabilities will enable brands to deliver consistent, personalised experiences across multiple touchpoints, improving customer engagement and conversion rates.

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels.

KumoRFM is trained on synthetic enterprise-like data, which makes the model compact and inference cost-effective.

The new solution by Keen and TapClicks will tackle the challenges of fragmented data silos and reactive decision-making in traditional marketing platforms.