predictive analytics

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels.

KumoRFM is trained on synthetic enterprise-like data, which makes the model compact and inference cost-effective.

The new solution by Keen and TapClicks will tackle the challenges of fragmented data silos and reactive decision-making in traditional marketing platforms.

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

GenAI is reshaping retail — enabling hyper-personalized experiences, smarter operations, and immersive journeys for today’s digital shopper.

e:cue is pioneering agentic AI in the GTM business intelligence arena, an unexplored space representing a massive opportunity for transformation.

Pecan’s co-pilot supports businesses of all sizes by simplifying predictive analytics and unlocking actionable insights.

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business. It’s something that cannot be easily copied. If companies compete on price, everybody will lose. The prices will often decrease and the quality of the product and service will also […]