predictive analytics

The new solution by Keen and TapClicks will tackle the challenges of fragmented data silos and reactive decision-making in traditional marketing platforms.

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

GenAI is reshaping retail — enabling hyper-personalized experiences, smarter operations, and immersive journeys for today’s digital shopper.

e:cue is pioneering agentic AI in the GTM business intelligence arena, an unexplored space representing a massive opportunity for transformation.

Pecan’s co-pilot supports businesses of all sizes by simplifying predictive analytics and unlocking actionable insights.

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business. It’s something that cannot be easily copied. If companies compete on price, everybody will lose. The prices will often decrease and the quality of the product and service will also […]

With the supply chain stabilising, many manufacturers are returning to normal operations with more robust technological capabilities. Nearly half of supply chain leaders increased their spending on innovative technologies and systems during the pandemic, including predictive analytics. In addition to optimising inventory levels and improving delivery times, predictive analytics can also increase sales and reduce […]

Seeing the ways that machine learning and customer data can drive revenue through improved customer experiences is fascinating, the only real limit on how you can use ML-driven predictions is your imagination  Depending on your role, here are some of the uses we think are worth highlighting (and are explored in-depth below): For Marketers: Machine […]

First-party data, enriched with one of the world’s largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers. Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then […]