Peter Fortune

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How Has Mobile Changed The Customer Experience?

Events

How Has Mobile Changed The Customer Experience?

Around 63 per cent of people in South Africa are researching brands and products online. Is your campaign designed to optimise multi-device marketing? Finding yourself without your mobile phone is the modern equivalent of being naked in the street. Day 1 of #VMFZA, Francois Viviers, Group Executive: Marketing and Communications, Capitec Bank, South Africa and […]

Staff Writer

July 28, 2022

Website Experience Needs To Become More Mobile Friendly

Interviews

Website Experience Needs To Become More Mobile Friendly

Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will shift away from apps and move towards progressive web apps (PWA). Although it is technically a website, it functions like an app that is more seamless and cost-effective,” said Peter […]

Chandni U

May 19, 2022

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